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What’s New
Let Your Numbers Do the Talking
If you’ve been around TPA long enough, you’ve probably heard me say that Google Ads is where opinions come to die. I mean that affectionately….
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No One Thing Accounts for Much
TPA is a systems approach to ethical entrepreneurship. That’s the credo. We say it in our team meetings. We repeat it on the group calls….
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Tell Me Like I’m 12
Picture this: You’re at a family gathering. Your cousin’s kid, maybe 12 years old, wanders over while you’re refilling your drink. “So what do you…
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The Real Preparation for Parenthood (That No One Talks About)
I remember being five years old, watching the adults around me – my aunts, uncles, grandparents, and parents – moving through their joy, their rage,…
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The Sweet Spot Assessment: Finding Ideal Clients Who Can Pay Your Rate
Who are your favorite clients to work with? Is the answer right at hand or does the question spin you out? Some clinicians come into…
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Don’t Copy and Paste Your Messaging
We get into our website process or hit the ground with our referral engine strategy and we immediately start looking at what people around us…
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Your Weekly Plan isn’t a Laundry List
Look at your weekly plan. How many items did you throw on there? Can you connect each one to a critical outcome you are trying…
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The Diary Entry Exercise That Will Transform Your Marketing
Happy New Year, TPA Family! I want to start the year off by highlighting one of the exercises in the Ideal Client Arc in Module…