-

What’s New
Let Your Numbers Do the Talking
If you’ve been around TPA long enough, you’ve probably heard me say that Google Ads is where opinions come to die. I mean that affectionately….
-

Telling The Truth About Progress
Thirteen weeks is enough time for something real to shift. Not everything. Not perfectly. But something. Your practice looks different now than it did at…
-

Why the Quarter is the Sweetspot for Execution
Millions of people are getting ready to write their list of New Year’s resolutions and stick them on their refrigerators in a couple of weeks….
-

Why Marketing Feels So Hard (And Why It’s Not Your Fault)
You’re not bad at marketing because you’re not trying hard enough. You’re struggling because you were trained NOT to market. This isn’t a character flaw…
-

The #1 Predictor of Success in TPA
The best predictor of breakout success in TPA isn’t marketing savvy, clinical expertise, or even time invested. It’s the attendance of our weekly accountability calls….
-

Why Marketing Feels Gross (And Why It Doesn’t Have To)
Here’s something I hear almost weekly: “I just hate marketing. It feels so… gross.” And you know what? I get it! Anyone who has a…
-

The 80/20 Rule That Fixes Your Practice Building Frustration
So, Jeremey told you to set a reach-goal for this quarter. <<Good job, Jeremey!>> “Articulate your vision,” he says. “Identify the delta in client acquisition,”…
-

Networking as a Helping Professional
Let’s be honest: hardly anyone enjoys networking. Unfortunately, it’s part of growing your practice. Networking as a helping professional only adds another, more complicated layer….