Creating a successful
therapy practice isn’t as
easy as it used to be.
When communities were tighter-knit, all you had to do was get your license, hang up your shingle, have a couple of the right conversations with the right people, and you’d have more referrals than you could ever handle. Poof, your practice quickly filled up.
That was then. The world therapists face today is totally different.
Insurance for mental health is more common, but it’s a pain to navigate.
This is great for your clients…but for you, the red tape, documentation, and low reimbursement rates make insurance a hassle.
Heavily funded startups seek to commoditize your magic.
Large global corporations with endless advertising budgets, pay-to-play directories, and automated technology where therapists work for paid pennies on the dollar for near-24/7 availability – all threaten to undermine the great work you offer.
Platforms promise to panel you everywhere, automate billing & marketing.
It all sounds great, until the promised stream of clients turns out to be a trickle, and you’re no longer up against other providers in your ZIP code, but you’re being considered amongst every other therapist in your state?
Successful mentorship goes beyond guidance; it involves building a genuine connection, understanding individual goals, and inspiring growth every step of the way.
The new world is great for therapy
clients. But for therapists? A balanced
and lucrative career feels out of reach.
To navigate this new landcape, you need to learn
how to market yourself to your ideal client so they
find you in the moment they need you.
You can
create a therapy practice that works – for you AND for your clients.
You can
fill your practice with private pay clients who jump at the chance to be on your caseload.
You can
stand out against startups and AI-driven digital “therapists” that are just around the corner.
Imagine a caseload of 20+ clients that fit your style.
They show up.
They do the work.
And they grow.
That’s your Ideal Practice. And we know the formula that helps you create it.
The best therapy clients expect great service from someone who understands their specific problem and can help them feel better.
To achieve this, you need to
develop a carefully calibrated
marketing ecosystem with TPA.
1
Define your ideal practice with the utmost clarity.
Private practice success begins with clarity about the private practice YOU want to create. Figure out exactly what you want your caseload, schedule, and income to look like. Then, we’ll get busy helping you create just that.
2
Do the marketing activities that are proven to actually work.
You don’t need more tactics – you need the right tactics. When you follow our simple step-by-step blueprint, you’ll know exactly what to do each day. No blogging or social media. Only strategies that actually work.
And when you have all the
pieces in place…
Your ideal clients find you.
Your ideal client searches for you online.
They reach out for therapy.
You guide them onto your caseload.
(And they feel so much better.)
You do amazing work.
(And they they feel so much better.)
They keep coming back.
Your caseload remains full.
And the world is a little better place.
Nearly 3,000 therapists have
trusted TPA to help grow and
scale their private practices.
Most of them had fewer than 5 self pay clients or were stuck on the insurance treadmill when they started with us.
After going through our “mini-MBA for therapists” TPA clients have…
Grown their full ideal practices and established balance.
Built caseloads of 20 to 30+ weekly private pay clients.
Reduced their working hours and stress levels.
Increased their rates to levels commensurate with their value.
Stopped working nights and weekends.
Changed more lives for good.
Get more private pay clients.
If you’re ready to add private pay clients to
your caseload, book a call with our team so we
can learn more about you and your practice.
