• Stop Handing Out Business Cards

  • Why Have a Why

    Anyone can keep going when the work is paying off. The real test of a practice is the long stretch before it pays off and…

  • Your Smallest Measurable Step Forward

    Sunday night. The calendar app is open on your laptop. Anxiety tying your stomach in knots. Three sessions on Tuesday. Two on Thursday. A cancellation…

  • Yeah, but how much does it cost?

    Two minutes into the consult, before you’ve asked them a single thing, they say it. “So, do you take Aetna?” Or “What do you charge…

  • The Hardest 7 Seconds in Every Consult

    It’s the abyss that opens up and swallows you right after you state your price. All of your imposter syndrome gathered up and pinned to…

  • I Don’t Know Who Needs to Hear This But…

    It’s 3 AM. You are lying on your side staring at the strip of light under the bathroom door. Your phone is face down on…

  • The Three Engines of Referral Growth: Explorer. Connector. Builder

    When therapists think about growing a private practice, they often treat their referral engine as something passive. The thing that builds over time if you…

  • Johnny Appleseed and Benjamin Franklin Walk into a Bar

    John Chapman walked thousands of miles across early America planting apple seeds in places he might never visit again. He scattered seeds because he understood…