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What’s New
Stop Handing Out Business Cards
That’s been a headline in our marketing since year one, and we still stand by it. I don’t mean to imply there’s anything objectively wrong…
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Why Have a Why
Anyone can keep going when the work is paying off. The real test of a practice is the long stretch before it pays off and…
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Your Smallest Measurable Step Forward
Sunday night. The calendar app is open on your laptop. Anxiety tying your stomach in knots. Three sessions on Tuesday. Two on Thursday. A cancellation…
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Yeah, but how much does it cost?
Two minutes into the consult, before you’ve asked them a single thing, they say it. “So, do you take Aetna?” Or “What do you charge…
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The Hardest 7 Seconds in Every Consult
It’s the abyss that opens up and swallows you right after you state your price. All of your imposter syndrome gathered up and pinned to…
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I Don’t Know Who Needs to Hear This But…
It’s 3 AM. You are lying on your side staring at the strip of light under the bathroom door. Your phone is face down on…
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The Three Engines of Referral Growth: Explorer. Connector. Builder
When therapists think about growing a private practice, they often treat their referral engine as something passive. The thing that builds over time if you…
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Johnny Appleseed and Benjamin Franklin Walk into a Bar
John Chapman walked thousands of miles across early America planting apple seeds in places he might never visit again. He scattered seeds because he understood…