• Let Your Clients Write Your Landing Page

  • Vision is The Mother of All Antecedents

    The therapist who can describe, in detail, what they are building, will sustain. They will take action in the face of disappointment. They will make…

  • Worry Never Changes the Outcome

    I know this. I’ve said it to myself and to countless clients over the years. And still, worry persists. The word worry itself offers a…

  • Let’s Get to the Point

    Your ideal client is pissed off. Or desperate. Or terrified. We can’t presume to know exactly what they’re feeling at the moment they go looking…

  • No One Thing Accounts for Much

    TPA is a systems approach to ethical entrepreneurship. That’s the credo. We say it in our team meetings. We repeat it on the group calls….

  • Tell Me Like I’m 12

    Picture this: You’re at a family gathering. Your cousin’s kid, maybe 12 years old, wanders over while you’re refilling your drink. “So what do you…

  • The Real Preparation for Parenthood (That No One Talks About)

    I remember being five years old, watching the adults around me – my aunts, uncles, grandparents, and parents – moving through their joy, their rage,…

  • The Sweet Spot Assessment: Finding Ideal Clients Who Can Pay Your Rate

    Who are your favorite clients to work with? Is the answer right at hand or does the question spin you out? Some clinicians come into…