Last week, I was speaking to a therapist who we’ve helped inside Therapy Practice Accelerator.
As she gushed about the success her practice is enjoying – including having her second-best month ever in private practice last month (and this during the COVID-19 pandemic, no less) – she highlighted a specific detail that stood out to me:
“What TPA offers is a comprehensive, focused plan for how to grow a private practice.”
Comprehensive. Focused. Plan.
”I have no idea what to do to grow my practice.”
This is something I’ve heard from hundreds of therapists and other wellness practitioners while discussing how we can help professionals like yourself grow their practice.
Effectiveness often comes from experience.
Experience often comes from trying lots of things, figuring out what works and what doesn’t, and then doubling down on what works.
For most practitioners, the trial and error process of “figuring out what works” is too painful and too prolonged. Plus, there’s no guarantee that you’ll ever hit on the right formula of things that can help you achieve the success you dream of – the ability to help 20+ clients per week and enjoy a great living in the process.
Are You Doing Only What Works to Grow Your Practice?
When you’re dealing with a trial and error process, the best thing to do is to fast track your experiments so you can get as much information as fast as possible to figure out what works best so you can do even more of it.
Yet there is only one you. You only have one practice. There are only so many hours in the day.
Imagine, instead, that you’d had the chance to grow literally 1,000 different practices in every environment imaginable – big cities, small rural areas, online-only, targeted specialties only, etc.
That “comprehensive, focused plan” the therapist mentioned came from running more experiments on how to grow a private practice faster than anyone else anywhere.
Figure out what works best, and only do those things.
Figure out what doesn’t work that well – or is hit and miss depending on other factors – and jettison all those things.
Then, focus intensely on the exact order of operations. Step one, step two, step three.
While not everything in life can be distilled down to a simple focused plan, growing a full successful practice certainly works this way.
Waking Up Each Day with Total Clarity
I remember years of my life where I wasn’t sure how to get from Point A (my unhappy present) to Point B (the joyful success I dreamed of).
Waking up on those mornings was hard. My eyes opened and the confusion sat there staring back at me. Again.
One step at a time, one book at a time, one action at a time – I was able to figure out what worked and didn’t work to help our clients succeed.
Initially, our clients were all over the place. Veterinarians, therapists, chiropractors, pool installers, cabinet design firms, churches, sports coaches.
I worked with clients from all over the map in terms of service offerings and business structure. And as a result, I got to see what worked universally well across all disciplines. And I also got to see what rarely if ever worked – whether the client in question was a veterinary hospital or a solo therapist in private practice.
From all of that experience, when I noticed therapist after therapist reaching out to me for help, I focused in everything that worked best specifically for helping therapists grow their private practices. And that’s what TPA is today.
A comprehensive, focused plan.
If that’s what you’re looking for, you have come to the best place on Earth.