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What’s New
Let Your Clients Write Your Landing Page
Your best marketing copy is already written by your clients. You sit down to write website copy and immediately switch into academic mode. Clinical terminology…
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Don’t Copy and Paste Your Messaging
We get into our website process or hit the ground with our referral engine strategy and we immediately start looking at what people around us…
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Your Weekly Plan isn’t a Laundry List
Look at your weekly plan. How many items did you throw on there? Can you connect each one to a critical outcome you are trying…
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The Diary Entry Exercise That Will Transform Your Marketing
Happy New Year, TPA Family! I want to start the year off by highlighting one of the exercises in the Ideal Client Arc in Module…
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Telling The Truth About Progress
Thirteen weeks is enough time for something real to shift. Not everything. Not perfectly. But something. Your practice looks different now than it did at…
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Why the Quarter is the Sweetspot for Execution
Millions of people are getting ready to write their list of New Year’s resolutions and stick them on their refrigerators in a couple of weeks….
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Why Marketing Feels So Hard (And Why It’s Not Your Fault)
You’re not bad at marketing because you’re not trying hard enough. You’re struggling because you were trained NOT to market. This isn’t a character flaw…
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The #1 Predictor of Success in TPA
The best predictor of breakout success in TPA isn’t marketing savvy, clinical expertise, or even time invested. It’s the attendance of our weekly accountability calls….