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What’s New
The Referral Next Door
Walk out of your office tonight and count the doors between your office and your parking space. Behind one of them, a clinician you nod…
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The Hardest 7 Seconds in Every Consult
It’s the abyss that opens up and swallows you right after you state your price. All of your imposter syndrome gathered up and pinned to…
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I Don’t Know Who Needs to Hear This But…
It’s 3 AM. You are lying on your side staring at the strip of light under the bathroom door. Your phone is face down on…
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The Three Engines of Referral Growth: Explorer. Connector. Builder
When therapists think about growing a private practice, they often treat their referral engine as something passive. The thing that builds over time if you…
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Johnny Appleseed and Benjamin Franklin Walk into a Bar
John Chapman walked thousands of miles across early America planting apple seeds in places he might never visit again. He scattered seeds because he understood…
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If You’re Not Speaking to Someone, You’re Not Speaking to Anyone
“I provide a safe space for healing and growth.” “I help individuals through life transitions by providing evidence-based care.” Good enough. Right? Those lines feel…
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You’re Not Competing With Other Therapists
Therapists worry all the time that the market is saturated. That there are three other practices within two miles of their office. Psychology Today has…
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Let Your Clients Write Your Landing Page
Your best marketing copy is already written by your clients. You sit down to write website copy and immediately switch into academic mode. Clinical terminology…
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