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What’s New
Let Your Clients Write Your Landing Page
Your best marketing copy is already written by your clients. You sit down to write website copy and immediately switch into academic mode. Clinical terminology…
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Why Marketing Feels Gross (And Why It Doesn’t Have To)
Here’s something I hear almost weekly: “I just hate marketing. It feels so… gross.” And you know what? I get it! Anyone who has a…
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The 80/20 Rule That Fixes Your Practice Building Frustration
So, Jeremey told you to set a reach-goal for this quarter. <<Good job, Jeremey!>> “Articulate your vision,” he says. “Identify the delta in client acquisition,”…
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Networking as a Helping Professional
Let’s be honest: hardly anyone enjoys networking. Unfortunately, it’s part of growing your practice. Networking as a helping professional only adds another, more complicated layer….
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Say What You Need to Say – with a winning Writer’s Choice page
What’s on your mind? Sticking in your craw? Screaming to get out to the world? Time to get out the cleaning supplies, paint, and bunting…
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Gratitude is the Antidote to Failure
Growing a private practice locates you squarely in the entrepreneurial world. You go from being a therapist to being an entrepreneur with a specialty in…
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Avoid Time Management and Do This Instead
You’ve likely heard of the metaphor of a “fish in water.” The fish doesn’t realize water is there because the water is its entire reality….
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Progress Without Pleasure – Don’t Approach Practice Growth Like This
I’ve had this conversation with practice owners probably five hundred times. They’re down. They’re frustrated. Things aren’t working. Me: “Okay, where were you this time…